Promoting a Film

The reason i decided to put the 'Kites' image is because this was the latest movie which released with such huge promise that it almost led us to believe that the entertainment quotient of '3 Idiots' will be surpassed. It is not surprising that the film grossed a very handsome figure in its opening weekend. Afterall, a world wide release should fetch you considerable amount of money.

The point which struck me was the immense effort which goes into the promotional event before the launch of a film. It almost makes you to believe that this particular next film will be the biggest hit ever. Film makers have realized the importance of a good opening weekend and they are trying to attract as many movie viewers as possible. The launch of a film can typically have Amir Khan in disguise or Vidya Balan moving around with her hair left open. The most serious promotion i have seen is by Amitabh himself when he appeared for an exclusive interview with NDTV on the eve of his movie Rann. In yet another example, Saif Ali Khan and Kareena went onto justify their inter religion relationship on the occassion of Kurban.

All these activities seems to confuse the ordinary movie goer in the sense that a false sense of expectation sets in. Best thing to do is to go and watch a movie with an open mind and more importantly not to get overwhelmed by the artificial promotional drives.

Next movie i would like to watch: Raavan(No, i wont read the reviews.I will just go and watch !! )

A tragic day for Indian civil aviation

It has been a difficult day for Indian civil aviation. The worst plane crash in over a decade has left everyone shocked. Condolences to the victims family members. All we can do at this moment is to just accept that such a terrible incident happened.

The Mangalore runway has come under the scrutiny but as per the minister in charge,Mr Praful Patel it has met all the international norms and standards. While it is important to understand that this is not the time to point fingers,eventually the cause though needs to be found out. I believe it was just an unfortunate accident caused probably because initially the plane didnt land at the right place. It was a shame watching the media waiting to pounce on the minister like vultures.

A bad day to sum it up.